New ‘Emergent Entertainment PLC’ Forms to Offer Next Generation of Digital and Immersive Entertainment

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Former PlayStation EVP, Simon Rutter, joins as Chairman.

VR Game Peaky Blinders: The King’s Ransom and Web 3 game Resurgence

Today, a new entertainment PLC EMERGENT ENTERTAINMENT is announced.

Emergent Entertainment officially merges London-based video game studio Maze Theory with blockchain veterans and developers Pluto Digital PLCfollowing a successful joint venture (Emergent Games) earlier this year.

Emergent Entertainment is a next generation entertainment company focused on bringing audiences and storytellers together by harnessing emerging technologies. The proposed valuation of the business exceeds $65 million, and the company intends to prepare for a future IPO event.

Former Executive Vice President of Sony Interactive Entertainment/PlayStation, Simon Rutter, joins the business as Chairman, alongside CEO Ian Hambleton (former CEO of Maze Theory).

Simon spent 25 years at PlayStation and Ian is a successful entrepreneur, having founded and grown creative businesses across tech, digital, gaming and green tech.

Emergent Entertainment benefits from the combined legacy of the two entities, the skills of its employees, and its existing product portfolio and asset base. These provide competencies to deliver mixed reality gaming, Web3 gaming and Web3 token services in a range of entertainment media.

The company comprises more than 60 people with extensive experience building AAA games, including: FIFA, NBA Online, The Sims, Need for Speed, Gran Turismo, Lord of the Rings, Horizon Zero Dawn, Sniper Elite, Peaky Blinders: The King’s Ransom, Doctor Who: Edge of Time, Blood and Truth, and PlayStation VR Worlds.
Emergent Entertainment has inked deals with several global entertainment properties with more VR game announcements to follow.

The company’s first Web3 project, Resurgence, is currently in development and takes players on a journey from present day disaster to a post-apocalyptic future.

Emergent Entertainment Chairman, Simon Rutter, says: “The Emergent Entertainment leadership team is passionate about the creative opportunities offered by the latest technological innovations.”

CEO Ian Hambleton adds: “We are excited to bring together AAA game creators and advanced Web3 engineering skills in a way that hasn’t yet been seen. We are laser-focused on delivering the best games and experiences using technology that truly benefits players and new audiences.”

With more than 60 developers and executives with extensive experience building AAA games, the game studio has four centuries worth of combined knowledge.

About Emergent Entertainment

Emergent Entertainment PLC is a next generation entertainment company; and the official merger of London based video game studio Maze Theory and web3 technology company, Pluto Digital PLC. It brings storytellers and their audiences closer together by harnessing new technologies including VR, AR, AI and blockchain.